New research shows that the right artwork could increase the value of your home by up to £7,000 when you are trying to sell. According to research from Samsung, it takes as little as three minutes for buyers to form an opinion on a property.

The brand has launched a scheme helping homeowners use art to elevate their interiors – and their asking price - with nearly half of Brits admitting that attractive artwork would make them more inclined to raise their offer on a property

Participants can get their hands on Samsung’s The Frame TV, that doubles as a picture frame that can displaymore than 4,000 different artworks when it’s not in use or in standby mode. The limited-run scheme launches to support sellers by using the impact of art to help boost or encourage their sale.

Property expert Jonathan Rolande said: “I’ve witnessed first-hand how a buyer’s reaction and decision is often made within the first 90 seconds of walking through the front door. It’s an emotional reflex. When a TV seamlessly blends into the space as curated artwork, it elevates that all-important first impression and helps sellers’ effectively bridge the emotional gap between a house and a home. The tangible price uplift moves it from being a simple design choice to a savvy financial move. In a competitive market, you must sell lifestyle, not just the bricks and mortar of a property.”

The scheme is open to anyone who currently has a property on the market. To apply, house sellers should email samsungframeloanscheme@mischiefpr.com with proof of their address and property listing. The Frame TV will then be lent out on a first come, first served basis.

To help sellers decide what art they should display to get the sale over the line, Samsung has also partnered with Colour & Design Psychology Expert Karen Haller, who identified the visual cues most likely to influence buyer behaviour. Karen recommends:

● Softly does it. Softened, low intensity colours that incorporate a gentle contrast can take the edge off a space, helping buyers settle in and feel at ease.

● Go all natural. Pictures of nature, like landscapes and foliage, feel grounding and reassuring, helping buyers picture themselves at home.

● Simple is best. Artwork with clear structure and breathing space is easier to process, allowing buyers to absorb the whole room without visual stress.

● Inspire calm. Still water, open horizons and scenes of quiet moments encourage viewers to linger longer in a room, building a lasting connection.

Karen recommends paintings with muted tones like 'Abrielle' by Petros Koublis, or forest scenes like that depicted in Aya Okawa's 'Ancient', as her top picks to help potential buyers feel at home.

Zeena Hill, Marketing Director for Home Entertainment & Appliances at Samsung UK, said: "When people step into a home, they're not just measuring square footage, they're envisioning a lifestyle.”