Superdrug customers are rushing to purchase a significantly reduced designer fragrance as part of an unusual spring promotion. HUGO Deep Red Eau De Parfum is an iconic scent from the renowned fashion house and has remained a bestseller for numerous years.
The timeless fragrance has recently undergone a subtle redesign, with a fresh round bottle replacing the original flute-style packaging. Usually priced at £78 for a 75ml bottle, it's currently available for £35.10 – representing a saving of £42.90 (55 per cent off).
Whilst the bottle has changed, the beloved fragrance formula remains unchanged. HUGO Deep Red Eau De Parfum is an amber and fruity scent featuring blood orange, freesia and vanilla wood.
Superdrug is also stocking several other fragrances from the designer brand, including BOSS Femme for Her Eau de Parfum (£80). This perfume has also been given updated packaging, now presented in a tall, slim bottle.
Previously, BOSS Femme for Her Eau de Parfum came in a shorter, rectangular bottle. It features a woody musky composition with tangerine, lily and musk notes, reports the Manchester Evening News.
Meanwhile, LookFantastic is offering discounts on selected perfumes. For example, those who prefer floral scents can save £19.55 on Marc Jacobs Daisy, now £55.45, reduced from £75.
Additionally, Boots has discounted Dolce and Gabbana's The One fragrance, now £34, down from £68. This perfume features notes of mandarin orange, rose and vanilla.
Customer feedback for HUGO Deep Red Eau De Parfum is available on The Perfume Shop's website, where it's stocked in both the newly redesigned bottle and the classic packaging. One purchaser wrote: "I honestly love this perfume so much. The smell lasts all day, and you only need a few sprays. It's such a soft scent and would suit anyone."
A second customer noted: "Lovely fragrance which lasts a long time", whilst a third observed: "Love the perfume and lasts for hours after spraying."
However, not every review is entirely positive, with one shopper hoping for a more intense fragrance. They said: "Love the scent! Will try a new one next time, though. It's too light for me."
A fifth reviewer had a more favourable impression, stating: "Adore this perfume, one of my favourites." Another customer shared: "Lovely smell, I had it on my clothes for two days, and can still smell it on the Hugo Boss on my top."
Meanwhile, those considering BOSS Femme for Her Eau de Parfum can browse reviews on Superdrug's website. One customer revealed: "Have used this perfume for years, tend to wear it when going out/special occasions. Love the smell of this, and it lasts a long time."
Another satisfied shopper remarked: "I use this as a daily perfume for work. It is not a heavy scent. Always have lovely compliments on how nice it is."
